Melbourne International Flower and Garden Show - Growers Avenue 2025.

Written By rebecca noble

This year’s Melbourne International Flower & Garden Show was truly one to remember, and at the heart of it all was Growers Avenue—a blooming celebration of Australia’s local flower farmers. Over five unforgettable days, more than 17,000 people walked through our vibrant display, connecting with the beauty, story, and soul of locally grown flowers.

We’re incredibly proud to share that Growers Avenue was awarded Silver for Visual Display—a testament to the passion, creativity and collaboration of everyone involved. From the petals to the people, every part of this display was grown with love.

🌸 Meet the Growers Behind the Magic
Growers Avenue brought together an inspiring collective of flower farmers from across Victoria and beyond. Each grower brought their own unique touch, with freshly harvested blooms, storytelling, and a deep commitment to sustainable, seasonal flower farming.

  • Wandin Valley Flowers

  • Goods Flower Co

  • Fleur de Lyonville

  • 302 Flowers

  • Pretty Little Flower Farm

  • Bloom Into You

  • Hunny Bunch Farm

  • Quite Contrary Flower Farm

  • Wandin Valley Flower Farm

  • Five Acre Farm

  • Wild and Pretty

  • Seed to Stem

Together, these growers created a breathtaking, immersive experience—highlighting the diversity, texture, and richness that comes from flowers grown close to home.

✨ A Huge Thank You to Our Sponsors
We couldn’t have done it without the generous support of Ball Australia, whose sponsorship helped bring this vision to life. Their commitment to the future of Australian-grown flowers is something we are deeply grateful for.

🌿 Why Locally Grown Matters
Growers Avenue wasn’t just a visual masterpiece—it was a movement. At a time when imported flowers dominate many markets, this space reminded visitors of the beauty, quality, and sustainability of buying local. Every stem shared was a product of hands-on care, regional knowledge, and a deep respect for the land.

Thank you to everyone who came by, asked questions, snapped photos, and supported this special part of the show. We’re already dreaming up what’s next.

Here’s to more local blooms, more farmer stories, and more opportunities to celebrate the art of growing.

#GrowersAvenue #LocallyGrownFlowers #MIFGS2025 #SupportFlowerFarmers

rebecca noble
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